In a produce market still reeling from the causal sequences of high rising cost of living, one fad continues to be solid: wellness remains to drive purchases of fresh vegetables and fruits. According to The Packer ‘s new Fresh Trends 2025 record, 72 % of shoppers say their main reason for getting fruit and vegetables is to sustain a healthy lifestyle.
But alongside this stable incentive, rate stress impend bigger than ever. Virtually half of customers (44 %) currently claim that price is the top variable in determining what to purchase, up from simply 39 % last year. As families handle tighter budget plans, they’re commonly reaching for acquainted staples over trying out newer or higher-priced options.
However, possibility is far from shed. The record points to intense areas that today’s marketing professionals can harness:
- Millennials and Gen Z are leading the way on trying brand-new products, discovering natural alternatives and prioritizing comfort consisting of prepped veggies to grab-and-go fruit packs.
- Organic interest remains durable, with 22 % of consumers buying organic constantly or most of the moment , specifically among younger and higher-income homes.
This is a turning point for online marketers to fine-tune their message. By connecting health and wellness benefits to smart value, simplifying exploration via tasting or influencer web content and highlighting sustainability, generate marketing professionals can all break through consumer care.
Farm Journal’s fresh produce brand, The Packer, is committed to gearing up the food and ag sector with the understandings required to adjust and expand. The full Fresh Trends 2025 report is packed with workable information on revenue brackets, home types and category-specific acquiring patterns– all to assist you fine-tune your marketing strategy for the year ahead.